understand
your audience
Audience research is so much more than demographics. I’ll discover what your audience values and why they’re loyal to your brand. Because if you don’t know who you’re talking to, how do you know what to say?
Develop
Your Message
This is your roadmap. I’ll develop (or refine) your message to put concrete language around who you are, what you do and why you exist. With a messaging platform in place, you’ll know just what to say and how to say it.
produce
great content
Here’s where it all comes together. I’ll write content that is driven by objectives, grounded in solid messaging and perfectly catered to your audience. From website content to SEO to marketing campaigns, I’ve got you covered.
“Working with Allison was a no-brainer. She quickly absorbed information about a very complex business, and used her insights and experience to help us make sure we hit the right audience with a compelling, digestible message. ”